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Are you interested in making good money,
doing work that is fun, safe, and low stress?
Do you need a break from  
the physical and emotional strain of patient care?

ORDER OUR TWO MANUALS

To Learn The Secrets To Starting And Running
A Successful And Profitable CPR Training Business

Finally…. a comprehensive resource for CPR and First Aid trainers
from Health Ed of New England!

As always, we continue our no-risk satisfaction 100% guarantee policy:
If not completely satisfied, return the manuals for a full refund
(within 30 days of purchase).

Teach CPR Now for Big Profits: 
Book 1: 
How to Start and Run Your Business

This expanded 164-page manual offers step-by-step guidance on specific ways to quickly maximize your profits while offering your CPR training services.  It covers everything you need to know in order to increase your income and minimize your expenses.  You will replace the investment of this manual with one big job you land as a result of our step-by-step instruction!  This information is not available anywhere else in published form!

Topics include:  how to get new clients, how to set up your client’s AED system, how to set your prices, how to get referrals, AND MUCH MORE!
 (click here to order online) 
 (click here for alternative order options)

Click here to read more

Teach CPR Now for Big Profits: 
Book 2:

How to Become An Outstanding Trainer

This expanded 102-page manual offers step-by-step guidance on specific ways to outshine your competition by delivering outstanding CPR training services.  It covers everything you need to know in order to impart your knowledge in the most effective way.  Your students will leave feeling confidently informed.  You will replace the investment of this manual with one big job you land as a result of our step-by-step instruction.  This information is not available anywhere else in published form!

Topics include:  the proper way to correct your students, how to handle difficult students, smart ways to handle unexpected events, how to use humor effectively, AND MUCH MORE!
 (click here to order online)
 (click here for alternative order options)

Click here to read more

 

“Thank you for taking the time to write your book. It has been like my bible. Refer to it often.  I would be way behind the eight ball if not for your course.” 

- J. Wilson, Jr. Bedford VA

"We bought your book last year and have implemented several of your great ideas and suggestions into our growing CPR business...thank you again for all of your valuable help!"

- E. McConville, NREMT-P and T. McConville, RN, BSN, CEN, Tulsa, OK

“They [the manuals] have been a GREAT resource for me.” 

- J. Wills, Durham NC

“Your manual was a great encouragement for me in starting my own CPR business.”

- C. McLean, Puyallup WA

“I purchased your CPR books last year and I have found them so wonderful. Detailed in so many ways and very well written!.... Your books have helped me develop a framework in such an easy and simple fashion to start my own CPR business. I am just now getting established and all of my startup problems and questions I have found the answers in your book.” 

- Mary Schafer, RN CCRN Ohio

"Teach CPR for Big Profits was a well written, easy to read manual. The down to earth approach makes it very practical and easy to understand. This book contains pieces of information that would have never crossed my mind in building my CPR training business. Covering a wide range of concerns for instructors, from legal structure to marketing, this book can be considered a "complete" course in running your own CPR company. Thank you again for taking the time and effort to write this priceless piece of literature."

- Marcus P, RRT, South Ozone Park, NY

"Thank you for putting together this wealth of information. It has been most helpful. Your manual demystified the process of starting a CPR business with tips for every phase of your business. I will keep this handy and refer to it often!!"

- Sarah Hess, Sierra Madre, CA

“I found Barbara’s manuals to be a tremendous help to me. I just started my own CPR/First Aid business about a year ago and need all the help I could get. She answered just about any question I might have had about how to get started and on being a professional trainer. She also offered a great resource for materials and the sample letters were very helpful. My business has continued to grow every month thanks to her well orchestrated manuals.”

- Roberta Brooks, BA, RRT, CPR CAPE COD, Falmouth MA

“The book is the ONLY one of its KIND, its great. Barbara really wants people to be successful in their own CPR business. She’s the BEST.  Love your books.. I re read them all the time; I always seem to get new things out of them...”

- C. Arbogast, Christy’s CPR and 1st Aid, St. Cloud, FL

“Thank you! … I appreciate the work you have done to give those just starting out a guideline to help….Your books have been very encouraging. I haven't seen any materials like them for starting a business teaching CPR.
I am very excited to get started… Thanks again for your encouragement and valuable information!”

- Jim Ingerson, BSN, RN, President, ABCD's of CPR, www.ABCDsofCPR.com. Acworth, GA

“The books are very helpful! Lots of good, useful information….. Thank you so much for all of your advice!”

- Linda Wiest, Phoenix, AZ

“Barbara, I enjoyed your books very much and found them helpful… Thank you!!!!!”

- Phoebe Zizo, Naples, FL

Book 1 continued……

WANT TO LEARN THE SECRETS TO OPERATING A FINANCIALLY SUCCESSFUL CPR TRAINING BUSINESS? 

Teach CPR Now for Big Profits: 
Book 1:  How to Start and Run Your Business

For years, the author Barbara Augello stumbled and struggled through running her CPR training business.  Without a definitive how-to resource, she learned from her mistakes and figured out what worked and what didn’t. 

Now she wants YOU to profit from all those mistakes and years of experience!  Once, she drove an hour to teach a class, only to be told that it was cancelled.  She had no safeguards in place for collecting payments and went home empty handed.  Another time, it took her four months for a child care center to pay her.  She once stood up four people expecting a class because she mistakenly thought the class had been cancelled.   All of these mistakes led to better organizational practices and improved systems for running her business.  The result is a very profitable CPR and First Aid training business that is now her family’s main source of income!

This manual is available in both hard copy and electronic form. The electronic version allows to easily access the now 70+ web links throughout the text as well as the appendices.  This will save you so much typing time! 


Partial list of contents:

Top ten reasons you’ll love your CPR training business
Do you have what it takes? 
The essentials you’ll need for a successful training business
Planning and preparation
What you need to know before you start teaching
Write a business plan
What to look for when you observe a class
How to get support from certifying agencies
How to get some teaching experience
What programs should you offer?
Where should you teach?
How to know what training equipment you need
Save time and hassles and avoid common mistakes
Setting up shop:  first things first.
Set up your office space
DOs and DON’Ts for setting up your phone service
Three important tips when choosing your business name
Tips in purchasing domain names
How to choose a legal structure
How to assess your insurance needs
Why you should register your business
Why a separate business checking account
A must-have for your business
Set up a post office box
How to price your services to get the value you deserve
Save money by printing a list of course offerings
How to find your first clients
Keep abreast of industry news – the easy way
Marketing your business:  The secrets of how to get new and bigger clients all the time
Direct marketing
How to get referrals that will become good customers
How to make effective cold calls
How to use your phone as a marketing tool
6 ways to create direct mail pieces that don’t get thrown away
How are “warm calls”  different than cold calls?
How social media can help
Facebook
Twitter
Linked In
Email marketing:  the do’s and don’ts
Indirect marketing.
Why advertising isn’t always the best choice………
Flyers that turn into profits
How to get first rate testimonials
Why you should open a website
Buying domain names is a piece of cake
Should you design the site yourself?
Why it’s important to maintain your site
How you can use networking to build your visibility
Which groups should you join?
Use committees to forge relationships
How to make the most of your business relationships

 


Attend business events
Informal networking
Following up is key
Form strategic alliances
Your competitors
Ally with AED reps
Ally with health insurance companies
How to write a press release – and why
Use media interviews to build name recognition
How “free” talks can get you paid gigs
Use “free” classes to gain visibility and more
How special events can grow your business
What you need to know about writing articles – before you submit them
Show me the money:  Techniques to help you get paid in full and on time
Let them pay with a credit card?
Public classes vs. private classes
Record keeping tips to keep it simple and accurate
Class records
Expenses and Income
Protect your information
Consulting opportunities that bring in extra bucks
AED consulting
AED questions your client will ask – and how to answer
AED comparison table
AED follow up

And also including the following appendices: 

Sample class registration forms
Sample client letter of confirmation to client
Sample direct mail letter to prospect
Sample thank you letter to client
Sample press releases for print and radio
Sample invoice to client
Sample flyers
Lists of business resources
Lists of AED manufacturers
Lists of training equipment vendors
List of marketing resources
List of web domain resources
Sample proposal for public class site
List of resources for AED discounts and grants
AED sales letter
AED client assessment
MUCH MORE!

Book 2 continued….

WANT TO LEARN THE SECRETS TO BEING AN OUTSTANDING INSTRUCTOR?

Teach CPR Now for Big Profits: 
Book 2: How to Become An Outstanding Trainer

For years, the author Barbara Augello tried to be an excellent CPR trainer.   Without a comprehensive resource on how to be an exceptional instructor/ trainer in the area of emergency care, it was sometimes tough going. 

Though she did have some natural talent in the area of communication, she still cringes when she thinks back on her earliest years of teaching.   Once in a class evaluation, a student pointed out that she had been pacing in a distracting manner the entire time.  Another  time, one of her students had a severe allergic reaction during the class.  And once, she was heckled by a surly group of teenage mothers! 

Without a definitive guide, she learned from her mistakes and figured out what worked and what didn’t, which ultimately led to improved communication and organizational skills.  Now she wants YOU to profit from all those years of experience.   (But without years of guessing and trial and error, as she had to do!)  Today, Barbara’s students and clients come back year after year, because they not only learn, but they ENJOY the experience.   And when you read this manual, you’ll have the opportunity to improve your own skills.  The end result:  your students won’t want to go anywhere else for their training.

This manual is available in both hard copy and electronic form. The electronic version allows to easily access the now 30+ web links throughout the text as well as the appendices.  This will save you so much typing time! 

Partial list of contents:

Why should you start a CPR training business?
The 7 personal qualities for success
Top 10 ways to prepare for your class
The magic of checklists
Considerations when scheduling the class
Class day is here!  What to do before they walk in 
Your appearance is key…DOs and DON’Ts for attire
How to pack your vehicle
Don’t forget to do this just before you drive off!
Clear your mind
Room set up:  How to create a welcoming learning environment
Table/ chair arrangement
How to greet your students
Hungry students don’t learn
Opening the class: How to grab their attention
Class is over: Now what?
After the class: Important tasks to do after your students  leave
The 3 things you should do within one week
Adult learning principles:  The secrets to reaching adults
Class format tips: 13 easy steps to make your class more effective
Five things you need to know about correcting your students
How to handle difficult students
“Know it all”/ challenging
 Too many comments/ questions
 Too much humor and goofing around
 Difficulty learning skills
 Physical limitations/ older adults
 Children
 Parents wanting to bring baby
 Mix of beginners and veteran students
 Pregnant women



Uh-oh:  How to handle the unexpected – with grace
How to assess the situation
Whether to ignore or intervene – that is the question
Five effective interventions
How to handle major emergencies
The use of humor:  important guidelines to follow
Is teasing okay?
When in doubt, leave it out
Making it fun
Roleplays
Music
Videos
Make it realistic
Public speaking tips:  how to look and sound like a pro
Your posture
Your gestures
Your mannerisms
Your voice
Your body movement
Your eye contact
Your language

And also including the following appendices: 

Packing checklists for CPR and First Aid classes
Lists of educational resources
List of certifying agencies
Public speaking resource list
Sample letter of confirmation to client
Sample thank you letter to client
Sample class evaluation form
AND MUCH MORE!


Four ways to order:

PHONE:  Call us at Health Ed of New England and place your order:  1-800-434-6000 from anywhere in the USA
ONLINE: (Click here to order online)
FAX:  Fax us your completed form to Health Ed of New England:  (Fax 781-582-1666)  (Click here for form)
MAIL:  Fill out the form and send with your check, money order or credit card info to: 
Health Ed of New England, P.O. Box 377, Kingston MA 02364.  Make checks payable to Health Ed of New England.(Click here for form)

Barbara Augello
Barbara Augello
M.S., EMT-B

ABOUT THE AUTHOR

Barbara Augello has been offering instruction in lifesaving skills through Health Ed of New England since 1989. Barbara is a certified EMT, and a certified CPR/ First Aid instructor for both the American Heart Association and the National Safety Council.

Barbara has over 20 years of experience teaching and leading groups and individuals. She is a long time member of Toastmasters International, where she has honed her still-improving communication skills.  When she has time, she enters Toastmasters speech competitions, where she has been lucky enough to come away with a few first place victories.

Her company Health Ed of New England offers training and consulting services in emergency care.  She and her team of instructors have trained literally thousands of nurses, parents, childcare professionals, and citizens in the skills of CPR and First Aid.  She has also assisted many organizations in setting up AED programs that adhere to safety and legal guidelines. 

She donates her services to teachers, sports organizations and school nurses in her community.  She has been active in fundraising and community activities for causes she is passionate about.  In 2005, Barbara donated her CPR training services in order to raise funds for Hurricane Katrina victims.  In 2002, she ran the Disney Marathon in the Train to End Stroke program, where she raised almost $4000 for the American Stroke Association.  She regularly volunteers her time for the American Heart Association at events such as the American Heart Walk and the Go Red for Women campaign.  She also volunteers for the Standish Humane Society in Massachusetts in their feral cat program.

This last mention is actually Barbara’s most important priority:  She is the proud parent of two wonderful school age children.  Barbara lives in Massachusetts with her husband, two children, and their three cats, one of which was a feral cat she rescued.

(click here to order books online)  (click here for alternative order options) (Free instructor resources)

16 Tarkiln Road, P.O. Box 377
Kingston MA 02364
Email Us
phone: (781) 582-1440 or 1-800-434-6000
fax: 781-582-1666

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